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How to Promote your Online Store

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After all the work you put into creating and placing your ads, and sometimes all the money you spent getting your ad in a high traffic area, how do you know if it was money well spent? How can you quantitatively determine if your ad worked as hard for you as you did creating it? Read on to learn if your ad worked, or if you need to go back to the drawing board.

There is no such thing as a permanent advertising success.” Leo Burnett

How Do You Know if Your Ad was Successful?

The main reason you created your ad in the first place was to bring in more paying customers, so how can you figure out if it did? The first thing to start with when you begin an ad is to look at your website traffic count. Has it increased more than usual since you ran your ad? If it has, your ad is working!

Start a spreadsheet devoted to keeping track of your ads. Include the date you posted the ad, where it was, and how many click throughs your ads are receiving. I would recommend checking these numbers daily to make sure every ad is performing to it’s full potential.

The date and time of year you post your ads can be very significant to your views, so take notes if more customers showed up around holidays or specific times of year. This information will be very useful next year when you can post more ads during the busier traffic times to get even more attention to your online store.

Social Media Ad Success

Social Media Ads are easy to see if they are successful. If you are running paid advertisements on sites like Facebook and Instagram, you will have access to all sorts of data. From like counts, share counts to click throughs, you can quickly determine how successful or unsuccessful your ad was.  

Even though likes, shares and comments are a great determination of success, click throughs are your most valuable metric. You could have a thousand likes on your ad, but if no one actually clicked on the link to your store then it wasn’t a very successful ad.

Word of your online store was spread throughout the web, which helps future promotions, but isn’t effective to your sales. Evaluate a way to make clicking on your website link as easy as possible on your next ad.

Move things around a little so your store name and CTA are more visible and inviting. Also, make sure your ad is fun but definitely a product they can buy. Having fun, story-telling photos is great, but if the customer doesn’t know that you are selling a product it’s just a story, not an ad.

How to Bounce Back from a Poor Promotion

With paid ads, breaking even to the ad is an alright compromise, since you technically aren’t out what you put in, but this still isn’t the success you are looking for. What breaking even tells you is that the ad worked to some extent, but it didn’t draw in the number of customers you were hoping to get. In the next ad you place, change your ad around. Include a better picture, make your CTA stick out more or make your colors brighter to attract the attention you want.

It’s a terrible feeling to shell out money for an ad that ends up not being effective, but it happens all too often. Despite the research and effort you put in sometimes would-be customers are finicky creatures and the ad just doesn’t work.

When this happens try not to get discouraged. Even huge companies with an entire floor of employees devoted to statistically promoting ads have failures; it is just a fact of business. The best message you can take from your failed ad is make notes about why it happened and move on to a different method. Take note of the time of year you posted, where you posted the ad, and who your target audience was.

With Social Media ad flops, check your hashtags and your target audience. Are the hashtags you used still popular and relevant? What are new tags that you could include in your next post? As cliché as it sounds, check out what the young people are doing these days to get your next idea for your ad. In most social media platforms, trends start with the teenage or college aged posters, which then trickles up to older users.

For more attention, follow more people in your area of sales. If you sell makeup, follow some famous makeup artists or makeup video creators, for clothes follow models and other fashionable celebrities, and for home goods follow HGTV show runners and magazines. When you break into the big areas of followers more people will notice you.

Now that you know how to create ads, where to post them and how to determine their efficacy you are ready to tackle the world of ads. However, there is one more chapter for you! All of this is a lot of work and a lot of information to handle at once, so what if there was a business platform designed to help you out?

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