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How to Sell Personal Training Online

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We cannot solve our problems with the same thinking we used when we created them. Albert Einstein

With selling personal training online, you need to be a good salesperson. This means presenting yourself as a confident, secure person who is not only well-educated in your field, but has the experience to back it up. We’ve gone through multiple ways you can increase your sales and market yourself in previous chapters such as figuring out what the client wants and utilizing social media to your advantage.

However, if you find yourself in a rut or feel like you need to step it up a level, this chapter will focus on additional tips that you can use to increase your sales. Don’t stress. Sometimes you just need to take a step back and reevaluate what you’re doing and nd different methods you can try to increase sales. Let’s explore a few ways to boost your sales performance.

Clear Communication

As a salesperson, it’s very important that your clients and potential clients understand what your message is in selling personal training online. Effective communication in all forms (written, verbal) will show that you are truly confident and know your material. So make sure that you are very clear about everything. For example, if clients want to know about your rates, don’t use vague words and beat around the bush. Let them know what your rates are and what your value is as a personal trainer. There should be no doubt in your voice. Be solid. Be clear. Be confident.

Know Your Worth

Speaking of money, know your worth as a personal trainer. What do you bring to the table? Are you worth the amount of money you’re charging? Are you charging the right amount for your services? Are you spending your time on the right things?

sell personal training online

Once you gure out your value, it will be much easier to build multiple revenue streams with selling personal training online. If you’ve been in the game for some time and feel like you’re not valuing yourself, then it’s time to gure out why. Then gure out what you’re going to do about it. What is your worth?

Offer Different Options

Sometimes your potential clients are turned off by price. Sometimes your clients just won’t have time (or the money) to commit to an hour long session. That’s OK. But don’t just let them walk out the door yet. Without compromising your worth, offer alternatives.

If your clients can’t do an hour long session, then offer a half an hour session for a different price. Do you offer packages at a reduced rate? Are you offering online services? Online workouts? Do you lead a running group a couple times a week? Do you have group personal training sessions? There are many different options you can offer your clients! The options are limitless.

Seasonal Sales

Use upcoming seasons or the change of seasons to introduce a new program. If summer is right around the corner, use that as motivation to create a new workout your clients can look forward to and get in shape. Or if winter is approaching, create a “get rid of the winter blues” workout program and encourage clients to workout during the hibernating months! Selling personal training online means getting creative! You can literally go in any direction with this anywhere from new year fitness resolutions to taking advantage of the wedding session and having a program focused on bridal arms!


Give your clients a little something-something extra if they pay a little something-something extra. Make it a sweet deal! For example, if your client is planning on signing up for 3 sessions with you for x amount of money, let them know that for an extra $20 they can join your weekly running group for the year or buy the food journal you sell on your website. Whatever it is that you’re adding on, if you put it right in front of your client at a decent price, they will consider it.


When you’re selling personal training online, you have to network! This doesn’t have to take too much of your time. Start by attending events that you find interesting. It doesn’t necessarily have to be fitness events. Always keep business cards on you and have your 30-second elevator pitch ready if anyone asks what you do for a living. You never know who you’ll meet! And make sure to follow up with the people you do meet. Send a short and sweet email right after you meet someone to start a connection.

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