Part of the guide

How to Sell Personal Training Online

See other chapters
guide cover image
Don’t be afraid to get creative and experiment with your marketing. Mike Volpe

Marketing yourself as a personal trainer can seem like a daunting task. When you’re working in a gym, you automatically get clients assigned to you. But when you’re working for yourself and selling personal training online, it’s a whole different world. Don’t be nervous! It’s an exciting new world. Here are some marketing tips to help you get started.

Marketing Tips for Selling Personal Training Online Like a Boss

 Social Media 

Social media is one of the most popular marketing tools for selling personal training online. These days, people are constantly nding information online through social media such as events, people and new businesses. Here are some tips on how you can utilize social media platforms.

sell personal training
  • Facebook: Create a Facebook page for your business and invite your friends to join to get started. Post as often as you can but not in an annoying way or a sleazy sales pitch-y way. Be authentic. Share workout tips (i.e. tness tip of the day). Once you reach a certain amount of followers (anywhere from 50-300 or more), consider going live on Facebook. Try to make it inspirational, educational and insightful. Ask people to comment with questions and then answer them.
  • Instagram: Instagram is not just for taking pictures of your pets or lunch! You can totally market yourself on Instagram. Make sure your Instagram account is marked as a business pro le and that’s it’s public. To make it easy for potential clients to contact you, you can enter your contact information (phone number or email). In the bio section, have a brief description about what you’re about. Post pictures of inspiration and exercise. You can also go live here!
  • Twitter: The great thing about Twitter is that you need to get your message across in 140 characters. It’s short, sweet and to the point. Post as often as you can and engage with the community. Follow people who are also in the game and retweet posts that you nd inspiring. Make sure you’re always in the loop by following fitness hashtags, trends, and keywords.
  • YouTube: YouTube is a great way to market your business. Don’t be afraid to share tness tips and provide free workouts on YouTube. How else are people going to see how amazing you are? And a sweet perk is that you can eventually make some income from YouTube! Check out this guide I wrote!

If you feel comfortable, explore other social media platforms such as Snapchat and LinkedIn. But if you’re feeling overwhelmed, just stick with 2 or 3 to start. If you nd that you’re struggling to gain an audience naturally, you can do a bit more research on social media marketing (knowledge is power!), hire a social media manager (if it’s in your budget), or take social media sites up on their targeted advertising platforms. For example, you can pay Facebook a few dollars a day to get your posts in front of more eyes.

Free Trials

Give your potential clients a taste of your services before they fully commit. Many popular tness studios and gyms offer a free trial or a beginner special rate. Once you get clients in, show them how amazing your services are and how you can help reach their fitness goals. It’s up to you how many free or discounted sessions you want to give out to one client. If you have the time, I’d recommend at least two. This way the client can get a feel of how things work. If you have a digital program on your website, try letting clients try it anywhere from 3 days to two weeks before they commit to the full program!


Reviews are gold! You want reviews and testimonials on your website. However, to speed up the progress of selling personal training online, you’ll want reviews with different sources. A few other places to have reviews on are on Facebook, Google Reviews, and Yelp (especially if you’re planning on being more local). Once your clients have been with you for a few weeks or have tried your free sessions, ask them to write a review for you on one of these sites!

Referrals and Word of Mouth

If I really love something or a service that I received then I’m going to tell people about it! And if your clients love you, then they’re going to tell people about it. If you do a great job, you’ll most likely be seeing a lot of referrals coming your way. Selling personal training online will sell itself! As a thank you or incentive, you can offer your clients a free session for sending people your way!

Guest Blogging

When you’re an entrepreneur, you’re going to wear many hats. You are no longer just a personal trainer. You are a motivator, a businessperson, a social media expert, and a writer. You don’t have to be the best writer in the world, but if you can put a decent sentence together, you can pull off being a writer. People are thirsty for knowledge on tness. How can I get stronger? How can I lose those 5 extra pounds? How can I stay motivated? As a personal trainer, you are an expert and as an expert you can share your knowledge by guest blogging. This will be great exposure for your business.

sell personal training online

Email List

As I mentioned in a previous chapter, it’s a good idea to have an email list. This will help clients and potential clients stay informed about what you’re up to and promotions or sales you have going on. But wait... why would anyone want to join your email list? It’s simple! You have something that they want! Maybe you’re offering a free training session or a PDF of your 5 top secrets to eating healthy. The only way your potential clients can get your free goodie is if they sign up for your email list. Boom! You just started building your email marketing list. Go get ‘em!

Tons of resources

We're here to help you build your business