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How to Start an Online Clothing Store

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After building solid foundations for your clothing brand, it’s important to have a long-term game plan that will ensure that you continue to see growth with your online business. This final chapter will explore how entrepreneurs can continue to grow their online clothing brand and ensure it’s success

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzyu

Stay Active with Your Marketing

As has been touched upon before, in order for your clothing business to do well – you have to work to maintain good relationships with your customers, rather than just work on drawing in new ones.

The same holds true for your marketing, while marketing is most important to a brand when it’s just starting out, you also need to make sure you maintain a strong marketing campaign once your business has fully kicked off.

Regularly sending out newsletters, notifications of new items in stock and birthday and other holiday wishes, will all help keep your brand at the front of your customer’s minds. Make sure you stay active on all of your social media accounts; schedule regular status updates, post new photos and let customers know when new stock has arrived.

Staying engaged with your customer online will also help them to feel more engaged with your company.

Take Note of the Latest Trends

A successful clothing business stays up to date with the latest style trends and the latest cultural trends. Keep up to date with the latest  fashion trends, in order to reflect the styles that are on point for your chosen demographic.

Spring Summer 2017 Print Trend Report 04 700X525

Regularly look to popular street style blogs, online fashion magazines, and designers websites for your fashion inspiration and for ideas on where the world of style will be heading next.

As well staying clued into the latest style trends, be sure to stay up to date with the latest cultural trends for your chosen demographic.

Make sure you’re down with the popular cultural references, slang terms and celebrity icons; weave these references into your own marketing campaign, as this will ensure that your marketing approach feels personalised and trendy.

When you start an online clothing store, staying on trend is a major factor to your success.

Regularly read online blogs on marketing and brand design to ensure that your marketing and branding skills stay sharp; it can take time to become familiar with all of the most successful marketing techniques out there and can be a case of trial and error, when it comes to finding the ones that are right for your business.

In addition, it’s also a good call to take inspiration from other successful designers – taking notes on what they are doing well, how they sell clothes online, and on how they defining their brand, generating leads and finding success.

It’s important to get a balance between learning from your competition and focusing on strengthening the unique, marketable selling points of your own brand (as we explored before).


After kicking off an online store, starting to sell clothes online and seeing your success grow, it’s important to maintain momentum.

It may seem like a hard and stressful feat to ensure your success, but by staying clued in to fashion and cultural trends, continually developing your marketing skills and learning from other successful entrepreneurs, your online business will continue to see success.

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