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Selling Coaching 101

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Now that you’re no longer coaching for free, it’s time to build momentum, and begin to figure out how to make your coaching business sustainable.

There are so many moving parts to getting your business off the ground that it can be overwhelming and confusing. In this chapter, we are going to cover the three common mistakes that coaches make.

1. Daydreaming

You’ve got your website up, you’re on every social media platform, and you are sitting and waiting for clients to come pouring in.

2. Fear

When you’re stuck in your head thinking about your soon-to-come success, it’s a way to avoid what you are really scared about.

3. Inauthentic Promotion

You’re uncomfortable asking for someone to buy your product or service, and when you do, it’s not getting any response.

By understanding these common mistakes you are going to save yourself a ton of energy, time and money.

Here are your solutions:

1. Stop daydreaming by creating a structure

The best time to create structure is now! If you have a system in place and it’s not working out for you, or you’re not sticking to it, now is the time to review and restructure.

Generating revenue is the goal, and everything else leads your customer to that goal. There is nothing wrong with having your bottom line in mind, that is the only way to make your day dream a reality.

Here are some tips to help you determine a structure that is feasible for you.

• Pick a monthly theme that focuses on a problem your future client is facing.

• Review your most successful way of communicating to your clients, and put most of your focus on that platform.

• Make sure to keep your blog consistent with your theme.

• Determine how you want to schedule appointments.

• Set up a system to track prospective clients and their information.

• Set up FAQ’s and a clear refund policy.

2. Fight your Fear with Facts

As you reflect on what problem you are solving for your client, you are getting to know your IDEAL client.

You need to be clear on who you want to work with and why. This is the best investment in the longevity of you personally, and professionally.

The uncertainty of whose problems you are solving is what feeds your fear.

This also helps you determine exactly what you are offering your clients. When you are not clear on who your client is, and what you are offering them, there is no way that your e-mail list, or social media followers will know either.

3. Bring YOUR Voice into your Promotions

Now that you have systems in place, know exactly who you want to attract, and what you want to offer them, it’s time to let the world know!

If you’re not sure what to say, go back to the monthly theme - what problem are you helping your customer solve? Now, come up with a personal story, or a client’s success story, plus a piece of advice.

Within this information, weave in your ASK - what you are promoting - it could be a 1:1 coaching, your eBook, coaching program, and so on. This will help you stay away from sales-y talk that so many people have become immune to.

If you’re still having a hard time writing your promotion, SPEAK it, and record it. This will allow your writing to feel more genuine, and perhaps you will create a video with this same promotion.

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