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Starting an Online Nutrition Business

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Starting an Online Nutrition Business
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. Jeff Bezos

Now that you have all of your amazing ideas for your online nutrition business coherently organized, it’s time to get your business going. But where should you start? Let’s begin by discussing how to implement the single most important selling tool for your business: your website and online store.

Your Online Nutrition Business: The Website

Your website is going to be the most important part of your online nutrition business. Why? Because your website will tell your customers everything they need to know about you. Have you ever been interested in buying a product but after viewing the website, weren’t sure you trusted that business with your credit card information? This happens all the time with online stores because customers make judgments about what type of business you are running based on how your website looks.

Let’s talk about the design of your website for a moment. For an online nutrition business, it must be clean looking, organized, and easy to navigate.

If you are offering to help people with their nutrition needs but have a disorganized looking website, you are sending mixed messages to your audience. How can you be trusted with their health if you won’t put in the effort to develop an exceptional website?

For example, look at Selz user Jessica Sepel’s website JSHealth. It offers clean lines, organized articles about healthy living, and professional looking photographs. The underlying message of the website is that Jessica puts a lot of time and effort into her business and can be trusted with your health needs. Contrast this with a website that looks like it was thrown together at the last minute.

Starting an Online Nutrition Business

Who would you choose to trust with something as important as your health? So how do you make a nice looking site without a degree in web development? Many ecommerce platforms offer templates or customizable websites for you to use, but we’ll get to that later.

Your Online Nutrition Business: Choosing an Ecommerce Platform

The first thing you need to look into is which ecommerce platform you should choose for your online nutrition business. Nothing is worse than creating your entire website and then realizing that you should have chosen a different ecommerce platform for your online store. Redesigning your entire site is not fun. So the decision in which service to use for your online nutrition business is a very important one that should not be taken lightly.

Many people like to go with the host that offers a free website, but beware that you often get what you pay for. Here are a few things you should be looking for from your hosting service that will be an integral part of your business:

Responsive Design

The first thing you should be looking for from your ecommerce platform is a responsive design. You want your website to look good on any device your customers may be viewing it on, whether that device is a laptop, desktop, tablet, iPhone, or Android phone.

80% of Internet users now search on their phones as soon as they hear about something, so you want your site to look good when they do that and not have broken links or a design that goes beyond the screen’s scope. With responsive design, you only have to create one website design and it will look good no matter what device it is viewed on.

This saves you the hassle of creating multiple designs and caters to a larger target audience since your website will look good no matter which device it is viewed on.

Professional Looking Templates

The second thing you should be looking for from an ecommerce platform is professional looking templates. Unless you are familiar with designing websites or comfortable with spending hours doing trial-and-error learning about their site designer, you will need to use a template to design the website for your online nutrition business.

Starting an Online Nutrition Business

Efficient Store Options

Another thing to consider when picking an ecommerce platform is to know where your business is headed. It is important to know which selling category your online nutrition business falls into and where you could possibly end up. You don’t want to have to redesign your website when you offer a new facet of your business.

For instance, if you are selling digital downloads of nutrition plans, but later decide to offer physical products such as supplements, you will need an ecommerce platform that will let you sell both from your online nutrition business. What if the service you picked doesn’t offer real-time carrier rates for your physical products? You will have to start all over with a different ecommerce platform. You need to assess these needs before designing your website in the first place.

Room for Growth

The last thing to consider about your ecommerce platform is picking one that encourages you to grow. Some ecommerce platforms actually punish you for being successful, so you need to pick a host that offers plenty of storage, bandwidth, and customers.

When your online nutrition business is a big success, you will have many people coming to your website. However, some services only allow a certain number of visitors per month or a certain number of products you can sell. So, when you are featured on Dr. Oz and everyone sees your online nutrition business on TV and goes to your website...it will suddenly stop working until you pay a fee to your ecommerce platform to get it to work again.

This sounds crazy doesn’t it?

Even if you build your business slowly (which is more likely) and gain a steady stream of followers to your site over the course of two years, you will have to pay more every time your increase in visitors exceeds your allowed amount. Pick a platform that will grow with you and encourages you to succeed.

Starting an Online Nutrition Business

Now that you understand the importance of setting up an optimized online store for your online nutrition business, let’s move on to how you can market your online nutrition business to the general public. Creating a website is great, but if no one has heard of you, how many sales do you think you’ll get?

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